How We Transformed a Dead B2B Website with a Stunning Redesign and Holistic SEO to Get Organic Traffic and 9X ROI.
This client approached us through Fiverr and wanted backlinks for his website to improve its ranking. When we audited his website, it was totally messed up, with tons of things that needed fixing.
Our team at Fashion SEO always takes care of the clients without any greed. We offered him a general audit and explained that buying backlinks from sellers wastes money. Backlinks and other strategies only work when a website provides a good user experience and a low bounce rate.
The Initial Look and the Problems with the Website
You can have a look at the website design before revamping:
The main menu and hero section were too messy. There was no proper website copy. The CTAs were not clear and generic. The overall website did not define their business. So, there was a lack of credibility and trust.
After that, their homepage lacked proper internal linking to their product pages. Internal linking is crucial for distributing link equity and improving page rank.
Their brand history section was poorly developed and had very thin content.
Their website copy was completely ineffective and unreadable. Even worse, their marketplace availability and certifications were entirely disorganized and poorly presented.
The footer section of the website didn’t properly utilize the footer space, and there was no presence of social media accounts to build user trust.
His business also had canonicalization, 404, sitemap, and pagination errors, with no proper SEO content on product pages and backlinking.
Our Solutions and Revamp Plan
We offered him a custom SEO plan that included:
- Website Design and Development
- On-Page SEO
- Off-Page SEO
- Technical SEO
After reviewing the proposal and SEO audit, he agreed and decided to work on the project in milestones.
The first milestone was website development.
Before directly getting into website design and development, we first focused on understanding the user journey and the client’s business funnel to improve their ROI.
That’s where our SEO specialist, Ahmad Amin, grabbed his notebook and sketched out the website structure. He has 4+ years of SEO expertise. Here’s the result.
This was the complete structure of the client’s website, which we sent to him, and he agreed to the implementation.
After completing the design and development for the client’s B2B website, here’s the final look:
- The Main Menus and Header Sections were revamped entirely.
- The new header now features an engaging copy, a clear CTA, and a “Trusted By” section to build user trust, grab attention, and improve the click-through rate (CTR).
We internally linked their product anchors to the product pages to make sure a smooth user experience and enhanced SEO.
We added more content to their “About Us” section to make it more trustworthy and engaging.
After that, we separated his marketplaces, certifications, and brand history to make each section more compelling. We also added additional details by gathering more information from him.
Now, you can see that his brand is more visible and easier to understand, and users can easily reach out to him for any queries.
We also added the FAQs section to address common customer inquiries. There is also a blog section to drive conversions, as blogs are an excellent source for creating funnels such as TOFU, MOFU, and BOFU to scale the business.
Returning to the footer section, you can now see it’s much more attractive. It includes all the menu links and social media links to build user trust and enhance engagement.
This is just the initial procss of Saiqic. There are also remaining SEO milestones, and we will share the results. We have successfully helped many businesses scale through our strategic SEO approaches.
Over the past four years, we have scaled more than 120 businesses with a proven success rate. You could be next…DM us today!